Date: October 6 2010 written by Lily Thorne
Frito-Lay to trash noisy SunChips biodegradable bags
Frito-Lay hopes to quiet complaints about its noisy SunChips bags by switching out the biodegradable bags for the old plastic packaging.
The SunChips bags were launched in April 2009 with a big marketing effort to play up their eco-friendly packaging because they’re made from plants and not plastic. But the technology Frito-Lay used to make the new chips bag results in a bag that’s harder than the plastic bag.
Customers complained, Facebook groups were created, with names such as “I wanted SunChips but my roommate was sleeping...” and the switch back to plastic is on.
Company spokeswoman Aurora Gonzalez said: “the company received complaints about the noise from the bags, although it also received thanks from customers who liked being able to recycle them. The decision was made to remove the bulk of the biodegradable line. Frito-Lay is developing its next generation of biodegradable bags and will use what it learned with the SunChips effort”
